How many teams are remote from their PO? How does having a remote PO facilitate customer collaboration? So many of the Scrum teams I’ve worked on had remote POs (or perhaps the team was outsourced from a consulting/professional services company like ours). Therefore the customer collaboration that leads to highly performant teams [yes performant should be in the QED] is diminished. I’ve also worked on teams with SMEs or POs involved in the daily life of the developers and seen the difference that customer collaboration makes. You can not push collaboration through a digital phone line (not even with video).