If you had to say to your Team that fewer than 8 out of 100 people know the difference between a search engine and a browser, would they believe you? Would it make a difference to how you built software? You know, those geeky bits that express technical prowess, but user ignorance?
“How do you get your boss to approve something, the customer service people to understand the pain a system is causing, or the folks in engineering to see things your way?” asks Seth Godin in a recent blog. [click to continue…]
