One of the biggest competitive threats to the corporate software producer is the big-thinking, small-infrastructured entrepreneur. These software garagistes ply their trade from warehouses, back street offices, homes and garages all over the world, 24 hours a day, building quality software quickly and inexpensively. What is it that makes them so difficult for a corporate to counter?
The answer lies in why they are doing it: Survival, making a difference, having fun living the dream. And this really motivates them to create remarkable products.
Remarkable, not big
Because they are not big these companies lack some of the things we’re accustomed to in bigger organisations. No procrastination. No rules or protocol. No job descriptions, no working hours, and no meetings. No empires or politics. No sacred cows. No boxes.
No customer too small. No user proxies. No auto reply emails. No automated telephone answering systems. No half truths.
And sometimes, their quality software has no price—it’s free.
Their dream is to be remarkable, not big.
How small are your teams? How entrepreneurial is your thinking?
