I am often concerned during Executive reviews for example, that product visions are not well communicated to stakeholders. They are often not able to quote the vision for the products that make up their businesses. The visions don’t even make it onto the slides!
As Product Owners, you form and hold your product’s vision — but please don’t keep it a secret. Certainly every one in your team should be able to quote the vision verbatim, but I am disappointed if that’s as deep as it goes. In every presentation given about your product, your product vision should be the central theme. After all, your product is your business.
As a suggestion to get your product vision better known, why don’t you create an email signature that quotes it?
I know Product Owners know that forming a product vision is a key responsibility of theirs; what I don’t know is why it’s not used to unify and motivate the team and stakeholders alike.
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Tagged as:
management,
product,
product owner,
strategy,
vision